|The POM Amsterdam x dance4life official campaign photo being revealed (picture from the POM facebook, copyright Charlotte Champion)|
Goodmorning lovely followers,
Last Tuesday I went to POM Amsterdam x dance4life event. I already wrote about POM earlier in this blogpost. This time I am writing about the awesome collaboration they are having with dance4life! Dance4life is a Dutch charity organization, who try to fight HIV & AIDS all over the world! They do this by giving education but music and dance play a big part in there strategy to stop AIDS. For more information about dance4life check out there website HERE. POM designed two different shawls for this charity collaboration! With the quote “Express yourself with POM Amsterdan & support dance4life” in mind they went for an expressive shawl with paint splashes and 2 different linings (neon pink POM’s and a green leather lining with studs)
|At the event wearing my personalized POM shawl! (picture from the POM facebook, copyright Charlotte Champion)|
The two special shawls (see the pictures below) will be available online and in the dutch warehouse ‘de Bijenkorf’ from the first of November. Per shawl the price is €59,95, the income gathered from the sales will go to projects from dance4life.
You can pre-order your shawl at POM-amsterdam.nl/dance4life. Here you can also find more information and more campaign photo’s!
|Together with Toprak Yalciner, Dutch actress and ambassador of dance4life.|
Which of the two shawls is your favorite?!