MBFWA down-town: Important blogging lessons

23-01-’14

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Hi guys,

Last Monday I kicked of my personal week of Fashion at one of the MBFWA down-town activities, the bloggerscafรฉ by Fashionchick. Together with a couple of my fellow blogger babes I went to the NRC Cafe in Amsterdam and it was a fun and very interesting evening! Three well-known Dutch bloggers and power women told us everything about the ins and outs of blogging and of course we got some very useful tips as well! Of course I would not be me if I were not sharing some key information with you guys! 

First of all the director from Fashionweek Nederland, Rob Zomer, told us that he sees bloggers as a sort of USB-hub to the users and buyers of fashion. He said that bloggers are critical, have their one opinion, are quick and are important to broaden the network and reach in the Dutch fashion branch! Wow, that’s definitely another statement in comparison with the statements about NY Fashion Week being a zoo haha ๐Ÿ˜‰ After the opening from Rob Zomer we listened to Monique van Loon from Culy.nl. Monique told us to always blog regularly but above all to write share able content to create a snowball effect. Since I know my personal ups and downs concerning inspiration it was just a relieve to find out that in such a situation, you can just ask your readers (yeah I mean you guys! ;)) what they would like to read! 

Read more for the rest of the key tips and tricks about blogging!

xoxo Saranda

After the very useful tips from Monique the stage was ready for Yvonne Eijkenduin, home decoration and interior blogger on yvestown.nl. I loved how Yvonne was just so personal and being herself! Therefore her biggest trip was to always keep your blog and your blog posts as close to you and yourself as possible. Being you and showing personality is that one unique factor your blog needs! For example if you don’t have a special niche clothing style, that can still be your blog’s unique factor, since you like to mix it up! Such a nice lesson to have learned since I love and like almost everything haha. 

Yvonne spoke to us with a lot of humor, and I loved how so said that blogging about your personal life can be kind of sneaky haha. She actually said something like: “One loves to watch porn, I love to read blogs, it is also a sneaky kind of world”. Well you can imagine how all of us bloggers were laughing out loud / rolling over the floor laughing! ๐Ÿ˜‰

Last but certainly not least was Anouk the founder of Creators of Desire. COFD is a wonderful collective from diverse fashion bloggers with each their own style. Anouk also has her own blog and helps bloggers with guidance and also gives masterclasses about the blogging business. During Anouk’s talk she discusses the seven deadly sins on blogging. Are you guys ready for this? Here it goes:

1. Vanity; don’t get cocky or arrogant, respect your readers, colleagues and people from the industry… You will meet most people more than once! 

2. Greed; don’t just go ahead with every offer you get from brands and don’t let your blog become a commercial billboard. 

3. Lust; Try not to copy from successful fashion bloggers, go back to the basics and stay true to yourself.

4. Jealousy; Put your jealousy to good use and turn it into a trigger to make the best out of your own blog! 

5. Gluttony; Don’t spam, share a new blog post once or twice, but not ten times haha. Also place quality content and don’t publish posts just for the sake of publishing.

6. Anger/rage; Always stay professional, if your mad just take a walk around the block and calm down. Stay nice and friendly to the people you meet. Elegance is KEY!!! (I have also learned this one during my course of Fashion Journalism and I think it’s pretty damn important)

7. Laziness; don’t be lazy and go the extra mile, give yourself for more than 100%

Wow this is a lot of text haha, but I really enjoyed writing it and of course I hope you loved / liked reading it! You can leave me a comment and let me know what you think of this kind of articles ๐Ÿ™‚ 

Ciao! <3