Event: Daring Designers the Catwalk Edition

Hi all, 

Last week I have been to an informative event with fellow blogger Deniece from Kotton-Kandy! The event was about runway shows and everything that has to do with these shows! 

Auteur Jorinde Tenten, via Pakhuis de Zwijger

A couple of famous Dutch fashion people, like the big boss from Amsterdam Fashion week Carlo Wijnands,the great fashion photographer Peter Stigter, the designer Claes Iversen and the creative manager behind iNDiViDUALS (made by students from the Amsterdam Fashion Institute), where there to tell us and aspiring designers all about this. 

The event was at Pakhuis de Zwijger, a nice building next to het IJ, the big ass river in Amsterdam. The location was nice and everything was very well organized. 

Read on to learn a bit about what you need to know about runwayshows!

Ciao 

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Auteur Jorinde Tenten, via Pakhuis de Zwijger
As I said we where told (almost) everything that had to do with runway shows! Getting ready for the runwayshow and trying to make the runwayshow perfect is not only about fashion. You have to work with different disciplines to get the most out of the show! 

For example you will work with DJ’s or producers who will make a personalized tune for the runwayshow. And this actually is very, very important! The music in combination with the fashion, lights, environment makes or breaks the show. The music has to be just perfect, not to loud, not to wild, the music can not overrule the runway show, it has to represent the collection and let the collection come to life.

So, there has to be a match with the collection from the designer and the music, lights and the environment.

Some tips for designers to be: watch a lot of shows to get inspired, take your time, keep the collection and everything concerning the runwayshow in your own style and work with your guts. Said Joost van Bellen and Sander Stenger.

Claes Iversen told us to build the collection from the story you want to tell, and to communicatie very well with the team you are working with. Communication is all y’all. 

Kim Vos and Max Hitipeuw talked about the models, catwalk training and the choreo for the show. Individuals creative manager Peter Lefereing told us about how the collections from the students are produced, how the project for the students goes, and how they come up with a theme for the collection. For example the collection Jewels which was kind of dark and about the emotion the students felt. 

Concerning catwalk and fashion photography, one of the items I was the most interested in, Peter Stigter told us that the photographer always has to have a good moment. I think this can be really a challenge if I recall my own runway photography skills at Mode Feestje last two months ago haha. Peter stigter also told us about the difference between streetstyle photography (very international, trends, special or outstanding outfits) and frontrow photography. He also mentioned celebs as the face behind a collection, publicity for designers and brands and that runwayshows are actually just a way of marketing.